The USADA published a report related to doping by the famous American cyclist Lance Armstrong. According to the dossier, this sportsperson took steroids and other related medicines. After publishing certain sponsors that donated for Lance Armstrong’s charity organization Livestrong decided to cut their links with this cyclist and his charity organization.
One of companies that decided to discontinue sponsoring the organization which fights against cancer is Nike. This company was working much time with Lance Armstrong. Ultimately Nike affirmed that it would not have anything longer with the sportsperson who was cheating over 10 years.
24 Hour Fitness also refused to collaborate with Lance Armstrong anymore.
Some other companies also made the decision to stop sponsoring Livestrong.
However, the American famous cyclist tried to do anything in order to prevent negative influence of his athletic reputation on the organization which helps persons the experience cancer to survive. He announced that he would not be the chairman of the foundation anymore. Although the cyclist tried to keep sponsors, he couldn’t do it.
As for the USADA, it concluded that Lance Armstrong was found guilty of doping. As a result, the athlete received lifetime ban. Moreover, he lost all 7 titles obtained at Tour de France.
But the International Cycling Union (ICU) said that the USADA made a wrong decision. Although Lance Armstrong stopped fighting against accusations pronounced by the USADA, the ICU claimed that it would appeal the decision even without involvement of the athlete.
However Lance Armstrong never tested positive for any prohibited drug, it was concluded that he was guilty of doping. It was confirmed that he administered steroids and other forbidden medications but he utilized some simple as well sophisticated ways in order to avoid positives. Thus, the athlete was able to dope and remain undetectable.
Now Lance Armstrong pays for his doping. The decision of several companies to discontinue sponsoring his organization is a great loss for this person.
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